performance-marketing-b2b
What is Performance Marketing?
Performance marketing is a smart way to spend your advertising dollars. Unlike traditional advertising, where you pay upfront, in performance marketing, you only pay when you get measurable results.
Results could be based on:
- Cost per lead
- Cost per acquisition
- Cost per install
- Cost per sale
You pay only when you get leads, sales, app installs or other predefined actions. No vague promises, just real performance!
Benefits of Performance Marketing for Businesses
Higher ROI: Since you are charged per conversion, the cost is controlled well and you get better returns. At Risezonic, we assist e-commerce businesses to get $12 in revenue for every $1 spent! Flexible Budgeting: Pay as you grow. Adaptable to the volume you need according to your marketing objectives and your wallet. No long lock-in periods.
Precise Targeting: Whether by demography, by behaviours or via purchase potential, one can precisely home-in on the target audience across touch points. Easy Tracking: If you are wondering which channels/campaigns have contributed to the conversions, advanced attribution models make it easier for you to identify this. Optimize spends accordingly.
Easy Tracking: If you are wondering which channels/campaigns have contributed to the conversions, advanced attribution models make it easier for you to identify this. Optimize spending accordingly.
Performance Marketing Channels
Affiliate Marketing: Cooperate with other people, blogs, and websites to sell products and services for a commission. Influencer Marketing: Partner with key opinion leaders and content creators to develop relevant content and market products. Native Advertising: Help ads simply integrate into unobtrusive native content suggestions on publisher’s pages.
Email Marketing: Look for ways to reward your subscribers and/or revive inactive users through targeted email campaigns. And many more like display ads, search ads, social media, video ads etc. This calls for an integrated multi-channel marketing strategy.
How Risezonic Boosts Client Performance
At Risezonic, we create tailor-made strategies that sync with your business objectives, customer personas and purchase journey. We bring our enriched channel knowledge to the table, having worked for decades across performance channels like Affiliate, Native, Email, and Social media. Our tech leverage involves AI-driven creative optimization and multi-touch attribution for precise targeting and tracking. “ Make every rupee work harder.” is what we live by, and our results will speak this as well.
For example, we run influencer marketing via affiliate for a fashion e-commerce brand along with cashback sites. (since online portal sale) All cart abandoners were sent discounts on their emails. The stationery was run on social media based on website activity. This also led to a 35% sales increase and a 22% ROAS increase in the first six months.
In another scenario, we wanted to advertise a fitness app. We implemented YouTube influencer campaigns to create hype, ran native ads on Google and other highly trafficked websites, and gave giveaways as an incentive to install or subscribe. This strategy brought in 28% more app installations & 17% more subscriptions than in the last period.
